A Brief History of Logo Design and Where We Are Today (2023)

The history of logo design is an interesting one. The first logos can be dated back to decades ago when businesses began to start using graphic arts to depict their brand in ways that made them set apart from other businesses online.

But when we speak of logo design, we’re usually referring to the way that logos are used within websites and web content. Logos have a history that is much deeper than the online environment.

Logo design goes back to the early 1950s in America when businesses begin to create branding to symbolize their products and services to the world. This happened long before there was the internet as we know it today and long before anyone begins to become concerned about how they would promote their brand online.

The Advent of Ad Agencies

Ad agencies greatly influenced the early use of logos in the United States. Companies used logos to symbolize a brand that ran a TV advertising campaign or to use as an asset to increase sales in the “real world” environment. It appeared on all sorts of material goods such as personalized stationery, hats, T-shirts, and bumper stickers, to name a few.

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The fact that logo design goes back to as early as the 1950s (when TV was invented and made public to the world), indicates that it has and remains a visual art that is intended to help shape public opinion about the importance of a given brand or company.

The First Logos: Longer Ago than You Think!

It might surprise you to know, but the first logo designers and creators were most likely the ancient Egyptians. The Egyptians are known to have used ancient hieroglyphics to tell stories, to proclaim their greatness to the world, and to record their history. We could see some of the ancient hieroglyphics symbols as the precursor to the modern-day logo and possibly even learned some lessons from them.

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Early Greek and Roman Symbols

Other cultures are also known to have created something that resembles the modern logo such as the Greeks and ancient Romans who often use symbols to indicate everything from the changing seasons to their state of war with their enemies.

Logo Design and Technology

You could say that logo making and design has been around for centuries and even thousands of years but the internet, and other technological advances have led to the more prevalent and assertive use of a logo. This has arisen as a need to identify brand among a growing sea of other brands has increased, in which one must stand out to survive.

(Video) History of Logo Design

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Logos on Center Stage

The use of the company logo to brand a company’s identity has become increasingly important. There has been a paradigm shift from using the logo to communicate and to be symbolic of the company’s standings to an out-and-out front and center identity of the brand. It is one of the few assets that people encounter online before they leave your site or decide to check out your other credentials.

Examples of Logo Genius

There are some companies today who are worth noting who have used their logo to benefit their company to so great an extent that we cannot avoid discussing them. One example is Steve Jobs with Apple and how he and his business partner Steve Wozniak developed a brand that people believe they could not live without.

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Apple: The Making of a Legend

In retrospect, we see that this phenomenon occurred primarily because Apple indeed does make quality products. However, the idea that one brand is better than all of the others with pretty much everything they make is more an example of excellent ingenious marketing on the part of Steve Jobs and Apple rather than any real quality or value.

(Video) 0209 A Brief History Of Logo Design

This Evolution did not occur overnight, but it all started with two guys named Steve Wozniak and Steve Jobs who decided that the logo of the Apple being the first fruits of life from the Garden of Eden would be the identity of their product line.

There was something powerful about eating the “forbidden fruit” of the Bible and the fact that the name and the logo were so simple that it was destined to become a household word. This technique has worked for them, needless to say, and their logo has indeed played a significant role in this amazing feat.

Logos: Then and Now

One thing is for sure: a logo is important. In the online environment as well as the offline environment, a logo stands alone as the major proclaimers of your brand and your credibility. It may sometimes be the only thing that people know about your brand if they decide not to take action and investigate further.

Your logo can speak volumes about the identity that you wish to convey to a faceless audience. But it has to be done in a way that does this professionally and with your business ideas at heart. To do it in any other way or with less fiber is not doing justice to your brand or your logo.

(Video) The Art of Logo Design | Off Book | PBS Digital Studios

How to Create a Logo that Wins

The best way to create a great logo is to first have a great brand. No matter how good the Apple logo was, they wouldn’t have sold so many iPods, iPhones, and iPads if there wasn’t great quality behind it. People will see through a farce a mile away. Always be authentic and truthful and transparent with your audience, and you will win customers for life who will become brand ambassadors for your company ideals.

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How Your Logo Works for You

Once you have a great brand and a great business model, you will want to advertise it and promote it through your logo. When you need a great logo and nothing short of great will do, see the professionals at logodesignteam.com. At Logo Design Team, we understand just like Steve Jobs and Apple did years ago, that the logo is an introduction to your brand. They work together seamlessly, and neither can stand alone. They speak to the customer who may only see your logo and nothing else. It may be your one shot at convincing them that your brand is worth looking into where they come in via mobile devices or traditional desktop sites.

So think about what you want your brand to say for your logo and let your logo speak for you. We can help with this. Check out our site at logodesignteam.com and look at our portfolios then contact us for a free estimate. We can work with you and discuss how to promote the personality of your brand to a waiting audience.

Remember when Shakespeare said, “What’s in a name?” he was being sarcastic. Will knew, as the rest of us know, that everything is in a name and your logo is the face that speaks for your brand.

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Make it unique. It may be your only chance to speak to the millions of visitors who see your logo. What do they go away thinking about your brand? Does it reflect what your company is about or did your logo only serve to get the attention of your target audience for five seconds of fame and then lose it? You can’t take chances with your logo. It’s just too important.

If your logo needs help, contact us. We understand logo design. It’s what we do.

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What started the logo design history? ›

The history of logos goes back to ancient family crests, hieroglyphs and symbolism. Early versions of logos developed in the Middle Ages (around 1300 AD), as shops and pubs used signage to represent what they did. The first modern logo designs were created in the early 1900s, evolving alongside mass printing.

What is the history of logo? ›

The origins of the logo can be dated back to the Ancient Egyptians. They originally used hieroglyphics to brand and identify their possessions, until in medieval times when graphic imagery such as coats of arms were used to distinguish between the statuses of different nobilities.

What is a logo Short answer? ›

A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values. Logo design is all about creating the perfect visual brand mark for a company.

What is the importance of logo in today? ›

So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience. Let's take a deeper look at all of these points below.

What is the history of design? ›

Design history is the study of objects of design in their historical and stylistic contexts. With a broad definition, the contexts of design history include the social, the cultural, the economic, the political, the technical and the aesthetic.

What was the first logo in history? ›

The first logo ever trademarked was in 1876 for Bass Brewery. It was a red triangle with the “Bass” text beneath, in a sweeping cursive text not dissimilar to Coca Cola's instantly recognizable scrawl.

What is the full meaning of logo? ›

The abbreviation LOGO stands for Language of graphics-oriented. The term LOGO is also a symbol that is used to recognize a public identification of a brand or company.

What is the main purpose of a logo? ›

Logos are intended to be the face of a company. They're meant to visually communicate the unique identity of the brand and what it represents. Depending on your design philosophy, simple logos comprised of only essential elements are often the most difficult and also successful.

What is logo design and why is it important? ›

A logo is the visual rendition of a brand and the building block of its branding. Well-designed logos help your company achieve prominence and distinction amongst the customer base. It grabs attention and makes a great first impression if done right.

How do I explain my logo? ›

After all, graphic designers are more than just computer operators: they understand people, products, industries and how to choose compatible aesthetics for these aspects.
  1. Describe your product, target audience and industry. ...
  2. Describe your brand values. ...
  3. Provide your company name. ...
  4. Provide your company slogan (if needed)
19 Mar 2021

What is logo explain with example? ›

A logo is a name, mark, or symbol that represents an idea, organization, publication, or product. Typically, logos (such as the Nike "swoosh" and Apple Inc.'s apple with a bite missing) are uniquely designed for easy recognition. Don't confuse the plural form of logo (logos) with the rhetorical term logos.

Why is it called logo? ›

A logo (abbreviation of logotype; from Ancient Greek λόγος (lógos) 'word, speech', and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.

How do you explain a logo in an essay? ›

Logos, or the appeal to logic, means to appeal to the audiences' sense of reason or logic. To use logos, the author makes clear, logical connections between ideas, and includes the use of facts and statistics. Using historical and literal analogies to make a logical argument is another strategy.

How is logos used in everyday life? ›

Logos is when we use cold arguments – like data, statistics, or common sense – to convince people of something, rather than trying to appeal to an audience's emotions. Here's an example of logos in action from our man Aristotle himself: All men are mortal. Socrates is a man.

How is logos used in real life? ›

The word logos comes from the Greek word lego, which means “I say.” Logos often shows up in an argument in the form of facts and statistics. However, any logical statement could be an appeal to logos. Logos examples can be found in politics for example when a politician is trying to make his case.

Why is learning the history of design important? ›

Graphic Design History Gives Us An Understanding. We can see connections made, how one moment lead to the next, how style and ideas evolved and what influence social environments played.

Why is it important to understand design history? ›

The past offers a wellspring of formal, conceptual, and philosophical inspiration, making a deep knowledge of design history necessary for stylistic innovation. Knowing design history gives context to our contemporary visual culture—we can use the past to decode the present and forecast a stylistic future.

Why should we study history of design? ›

Study the past to understand the present

This will help you explore what inspired the creations of the past and how, in time, these creations have contributed to the world we see today.

Who first invented logo? ›

Logo, the first computer language explicitly designed for children, was invented by Seymour Papert, Wallace Feurzeig, Daniel Bobrow, and Cynthia Solomon in 1966 at Bolt, Beranek and Newman, Inc. (BBN).

Who is the father of logo? ›

Paul Rand was born Peretz Rosenbaum on August 15, 1914 in Brooklyn, New York. He embraced design at a very young age, painting signs for his father's grocery store as well as for school events at P.S. 109.

What is the power of a logo? ›

As the visual representation of a brand, corporate logos have the potential to communicate and reinforce a brand's core values and principles, which we call its symbolic benefits. Logos thus play a critical role in serving as a point of connection between a company and its customers.

What is the most important part of the logo? ›

First and foremost, your logo needs to be easily identified with your brand. It should clearly reflect your business's values and services. Think about color and typography and how they set the tone of the design. For example, if you're a construction company you probably don't want to use the color pink in your logo.

What makes a successful logo? ›

What Makes A Good Logo? # A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message.

What is the most important thing in Logo Design? ›

One of the most important things to make a logo design success is its meaning or message. Barely seeing a logo on a product or advertisement is not enough to make it memorable. More than being a remarkable visual, it should be symbolically conveying some deeper meaning.

Why is good design important? ›

A good design is important for your business because it makes or breaks the customer's initial idea of who you are, what you do, and, to put it simply, if they like your business- or not. Design is used to persuade people that they can trust you.

What is unique about logo? ›

Uniqueness implies that a logo should be designed on a new concept that has not been used before by anyone. Clearly, the concept is attractive to the viewers as they seen the design idea for the first time and no one else is going to copy it in the future also due to copyright issues.

How do you describe a logo in Word? ›

Words to Describe Your Brand
  • Adorable. Adventurous. Alluring. Artistic. Beachy. Boho. Bold. Breathtaking. Bright. Busy. Calm. Capable. ...
  • Enchanting. Ethereal. Exciting. Familiar. Fancy. Fashionable. Feminine. Fierce. Fresh. Friendly. Fun. ...
  • Organic. Passionate. Playful. Powerful. Professional. Quirky. Real. Receptive. Relaxing. Reliable. Romantic.
1 Jul 2016

What is logo design concept? ›

Logo design is a branding and marketing tool that can be used to signify a business. Put simply:your logo represents your business brand. It's something simple that, as you build brand loyalty, your customers come to trust and recognise.

How many types of logos are there? ›

What Are the 7 Types of Logos? The different kinds of logos can be placed into seven categories: emblems, pictorial marks, logotypes, lettermarks, abstract logos, mascot logos, and combination logos.

Where are logos used? ›

Logos is a rhetorical or persuasive appeal to the audience's logic and rationality. Examples of logos can be found in argumentative writing and persuasive arguments, in addition to literature and poetry.

What is the another name for logo? ›

What is another word for logo?
70 more rows

What is the root of logo? ›

before vowels log-, word-forming element meaning "speech, word," also "reason," from Greek logos "word, discourse; reason," from PIE root *leg- (1) "to collect, gather," with derivatives meaning "to speak (to 'pick out words')."

Are logos most important? ›

Aristotle believed that logos should be the most important of the three persuasive appeals. As a philosopher and a master of logical reasoning, he believed that logos should be the only required persuasive appeal. That is, if you demonstrated logos, you should not need either ethos or pathos.

Does logo mean life? ›

A principle originating in classical Greek thought which refers to a universal divine reason, immanent in nature, yet transcending all oppositions and imperfections in the cosmos and humanity. An eternal and unchanging truth present from the time of creation, available to every individual who seeks it.

Is history an example of logos? ›

Logos is an argument that appeals to an audience's sense of logic or reason. For example, when a speaker cites scientific data, methodically walks through the line of reasoning behind their argument, or precisely recounts historical events relevant to their argument, he or she is using logos.

How do logos influence us? ›

A well-designed logo can offer substantial benefits to brands. It can help pique the interest of consumers, differentiate brands from competitors, facilitate brand recognition, influence investors' decisions, and convey what a brand is all about.

When did design history begin? ›

Graphic Design Roots: 15,000 – 3,600 BC

Graphic design can be traced all the way back to 15,000 BC, when the first known visual communications arose. These pictographs and symbols are present in the Lascaux caves in southern France. Fast-forward several thousand years, and you'll discover the Blau Monument.

Who invented a logo? ›

Logo (programming language)
Designed byWally Feurzeig, Seymour Papert, Cynthia Solomon
DeveloperBolt, Beranek and Newman
First appeared1967
Typing disciplinedynamic
Major implementations
11 more rows

Who created some of the first logos in history? ›

The Ancient Egyptians were among the first to start using symbols when they developed hieroglyphics around 3200BC. Around 1,000 years later, Egyptians began incorporating grids into their designs so that they could develop a set of fixed standards for their drawings.

Why is history important in design? ›

The past offers a wellspring of formal, conceptual, and philosophical inspiration, making a deep knowledge of design history necessary for stylistic innovation. Knowing design history gives context to our contemporary visual culture—we can use the past to decode the present and forecast a stylistic future.

Why is it important to know the history of design? ›

Design history gives you more to compare, which helps you recognize more patterns and sort designs into good, bad, and not sure. Even if most everything ends up in the not sure pile, you've already begun to develop your taste.

Who was the first design? ›

An Englishman living in Paris, Charles Frederick Worth (1825 - 1905) is regarded as the first designer in the modern sense of the term, with a large business employing many largely anonymous tailors and seamstresses. A former draper, Worth's success was such that he was able to dictate what customers should wear.

What is the full name of logo? ›

Full-Form of LOGO is Language of Graphics Oriented. LOGO is a computer programming language that is used for functional programming. LOGO is an adaptation of the Lisp language.

What is logo used for? ›

A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. Some logos have powerful symbolic association connected to people's memory.

Who logo means? ›

WHO's emblem was chosen by the First World Health Assembly in 1948. The emblem consists of the United Nations symbol surmounted by a staff with a snake coiling round it. The staff with the snake has long been a symbol of medicine and the medical profession.

What type of language is logo? ›

Logo, a computer programming language that originated in the late 1960s as a simplified LISP dialect for use in education; Seymour Papert and others used it at the Massachusetts Institute of Technology (MIT) to teach mathematical thinking to schoolchildren.

What is the original meaning of logos? ›

A principle originating in classical Greek thought which refers to a universal divine reason, immanent in nature, yet transcending all oppositions and imperfections in the cosmos and humanity. An eternal and unchanging truth present from the time of creation, available to every individual who seeks it.

What is another name of logo can be? ›

What is another word for logo?
70 more rows

What is the most known logo? ›

Coca-Cola logo and brand is the most recognisable in the world. The red and white Coca-Cola logo is recognised by 94% of the world's population.


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