Social Media Post Ideas - 27 Suggestions To Keep Things Fresh (2023)

Social Media Post Ideas – 27 Suggestions To Keep Things Fresh

Marketers – especially in the social media marketing world – need to always be creative and innovative. This is not always as easy as it sounds and that’s when some cool social media post ideas would come in handy.

Fortunately, there are many ideas from which you can draw inspiration. If you need some ideas to get you back to creating fresh social media posts, stick around.

We will be looking at 27 social media post ideas to give your creativity a kick-start. To be a boss at creative content creation doesn’t need to be rocket science.

Before we dive into the awesome ideas, let’s briefly discuss how you’ll make the most of them. There is no point in having a tool if you don’t use it properly, right?

How To Use Our Social Media Post Ideas

There are many reasons that you could be looking for some inspiration. It could be a lack of creativity or the pressure to share content regularly.

Perhaps your marketing strategy isn’t working as well as you had hoped. Whatever the reason, we could all do with some new social media post ideas every now and then.

Once we have the ideas, we need to implement them and make the most of the fresh creativity.

However, doing that is easier said than done. It could very well happen that you have all these great social media post ideas and no clue how to use them.

Plan Ahead

We suggest that you plan your next campaign extensively, using the ideas to flesh out your strategy.

Staying organised is much easier when you have a good plan set in stone, so to speak. Your social media campaign will benefit from a mix of good planning and new social media post ideas.

Examine the ideas we will be sharing here and find ways to implement them into a new strategy.

Use A Social Media Content Scheduler

If you’re busy with target audience research and other social media marketing-related research, you’ll appreciate using a scheduler.

It will supplement your planning and make it much easier to keep track of how your strategy is going.

We suggest that you give SocialPlanner a closer look. It is one of the best planners you will find.

In addition to offering an easy-to-use drag-and-drop calendar, you can also make use of other services. This includes finding trending content and posting on multiple social media platforms simultaneously.

27 Awesome Social Media Post Ideas You Can Draw Inspiration From

Without further ado, let’s get right into the reason why you’re here – social media post ideas.

Compliments from Customers

Using positive reviews and recommendations from your happy customers or clients in social media posts is a good idea.

If your company or brand has fans, why not use their flattering words to show the world how great you are?

Let their voices be heard and share what they say on social media. You can retweet or share their posts. You can even share a nice picture with their quoted testimonial if you want to.

Just remember to always include their name or social media handle. This will make the person feel special and add a more personal feel to your brand.

GIFs or Memes

Social media platforms are great for sharing images and memes or GIFs are super popular. Why not use that popularity to benefit your brand and look relevant at the same time?

Sharing memes and GIFs is a fun way to take a plain post and turn it into something that your audience might want to share.

Social media users love a good meme and so as long as you keep yours related to your company, you’ll gain some ‘cool’ points.

These kinds of posts are also a great way to show that your brand has personality and a sense of humour.

Even top companies know the value of a good GIF or meme at the right time. You may even notice that your memes and GIFs get a lot more likes than your normal posts.

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Answer Questions

If you find that there are several questions often or frequently asked by your audience, answer them. But make sure you answer them in a way that everyone can see and find the info you share.

Rather than responding to questions individually, solve the issue once and for all and share posts with the answer or solution.

(Video) 44 Social Media Post Ideas For Churches That Don't Get Ignored

This way, you’ll have more content that is valuable to your customers or clients as well. It will also create a sense that you care about their issues.

You can consider pinning the answers to the top of your social media page to make it more visible.

When you post on social media, it doesn’t always have to be cute or funny. But it should always be relevant, such as answering a commonly asked question.

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Podcasts have become increasingly popular in the past few years and continue to grow.

Edison Research has found that the amount of Americans who listen to podcasts have increased with more than 170% in the last five years.

That’s about 90 million people listening every month. Imagine how much it has increased globally!

You can create your own podcasts without spending a fortune or getting too technical about it. Topics can vary greatly and cover anything that is related to your industry.

While creating podcasts isn’t suitable to all industries, it is a very nice way to grow a bigger audience.

As long as your content is relevant and makes sense to your audience, you’ll do great. As a marketer, using podcasts is a great tool to keep your audience interested and entertained.

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Holiday-Inspired Posts

This is a tactic that many big and small brands use. Over the holidays, they create posts that are inspired by the festivities. And you should too.

You can create an image, article, video or even a meme that is based on the most recent or upcoming holiday. Show your holiday spirit and impress your audience while you’re at it.

Also, you don’t have to limit yourself to official holidays – special days like Mother’s or Father’s Day are just as great.

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Company Blog Posts

If your company has a blog that is regularly creating new content, you can use it to post on social media. You will be creating new content for your social media account as well as create more traffic for your blog.

There will be no doubt that your blog posts will be related to your industry and brand because you created it. We recommend that you read ‘Blog 101 – How To Get The Basics (Blog Outline and Blog Categories) Right In 2020’ if you need some ideas.

Company Events

If you share your company’s milestones and events on social media, you’ll remind everyone that there are people behind the brand.

You can share photos from special events that show your brand’s personality. If you’ve hosted or took part in a charity event, show it to the world. (But don’t be smug or weird about it)

If your business hosts a charity event or fundraiser, a great way to spread awareness is by sharing it on social media.

Company News

In addition to sharing posts about your company events, you can also share any other company news.

If you have big news, creating posts for social media to share it isn’t a bad idea. Perhaps your brand is expanding or launching a new product. Or maybe you are partnering with another brand.

Whatever news you want to share, these kinds of posts make for great content ideas.

Job Listings

Not quite the regular ‘product or service’ content you’d expect to be sharing, but job listings are cool post ideas for social media.

Who would be better to join your team than someone who is watching your company grow? By sharing new job listings on social media, you could catch the attention of the perfect candidate.

Announcing New Team Members

When you’ve added a new member to your team, it is a cool idea to share the news with your audience.

If you’ve shared the job listing it is also a nice way to let everyone know that the position has been filled.

Show off your new team member – your audience will love seeing the human side of your brand.

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Question Posts or Polls

Brands can share more than just interesting pics or articles on social media. When it comes to posting content, you can even post questions or polls.

You can get your audience to engage by asking questions that they will want to answer. Make your polls interesting by thinking about what matters to your audience.

(Video) Meet Our Family

Perhaps you could even ask what kind of content your audience wants to see from you. The Muse offers research services for the workforce.

Below you will see how they got their audience talking with a Twitter poll.

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Who doesn’t like a fun contest with a cool prize? If you’re looking for Facebook post ideas, this is a great one. Contests do great on Twitter too, in fact, they do well everywhere if done right.

You will be able to boost engagement on your posts as well as get more people interested in your brand. Your following could increase too if your contest is interesting enough.

Make sure that your followers know exactly what they have to do to win and when the contest will be over.

Your terms and conditions must also be made public so there can be no disputes later on. Keep things simple and easy and you’ll have more success.

If you plan to do contests on Instagram, we have a great guide to help you in the right direction. Take a look at ‘Instagram Giveaways – Great Ideas And Tips To Use In 2020’ for some awesome advice.

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Interesting ‘On This Day In History’ Posts

You can create really fun posts if you do regular ‘this day in history’ posts. You can do one every day, every week or once a month.

It depends on what you think your audience will enjoy the most. You’ll notice that they are very interactive FB posts as long as you choose to focus on historical facts that will entertain your audience.

You can write about interesting historical events in your town or country. Or, you can have a more global approach and focus on international events.

There are many fascinating facts you can share, you just have to go online and search for them.

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Inspiring Quotes

Inspirational quotes can sometimes be seen as super cheesy. But, it’s also something that almost everyone will share if it appeals to them.

So, if you do it right, your inspiring quotes can be very effective in getting attention from your audience. When it comes to quote ideas for social media content, there are thousands to pick from.

You can search for quotes from leaders in your industry, famous figures or social media influencers even.

Just make sure that the quotes you choose will resonate with your audience.

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Product reviews don’t seem like a good idea when it comes to social media content, but it can work.

Many people trust online reviews a lot more than advertisements so giving your audience honest reviews will please them.

You can share reviews of your own products too, but make sure that you’re not being obviously biased.

How-To Videos

If you want to create engaging media content to post to social media, how-to videos are definitely a way to go.

These videos can be inspired by many different topics, as long as they’re related to your industry and brand.

For example, if you’re a dog food supplier, any content related to dogs will work well. Think ‘How to make healthy snacks for your dog’ or ‘how to know what your puppy is thinking’.

Note that your videos need to be of high quality or it will seem like shoddy work.

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Share and Retweet

Many of your followers likely posts on social media and there is no shame in sharing or retweeting what they have to say.

When you spot a fun post by someone who follows you, share it.

If you share the content of your audience, you will get a lot more engagement from them. This will also show that you actually care about what they have to say.

By promoting other relevant brands and the social media content of ‘ordinary’ folk, you’ll create better relationships.

As a result, your brand reach and trust will also increase over time. It is often recommended that brand follow the 80/20 rule.

(Video) Napkin Challenge

This means that 80% of the content that you’re posting on social media should be entertaining. Only 20% should be promotional.

If you do don’t stick to this approach, your feed will look like one massive, boring sales pitch. We recommend that you also consider ‘regramming’ posts by your audience on Instagram. It isn’t very difficult and won’t take up a lot of time.

Work With Other Brands

It may seem to some like a bad idea, but teaming up with another brand is a brilliant marketing idea. Sure, you share the spotlight with another brand but it is always a win-win situation.

Both involved parties get more exposure (they’re reaching new audiences) and they get to create fun content for social media as well.

We suggest that you find a partner who isn’t a direct competitor but has a similar target audience to yours.

For example, a catering business could team up with a fancy venue for some cool campaign ideas for social media.

Industry-Related News

As surprising as it may sound, news articles get shared a lot more than any other type of article.

For this reason, it is always a good idea to share news related to your industry on social media. Facebook is especially suited for this kind of posting.

If you ever need ideas for Facebook, find honest sources on news and share their most interesting reports.

This is also a great way to make sure you stay on top of what’s happening in your industry.

Content Curation

Even despite the many cool ideas here, it could happen that you simply run out of good posting ideas for Facebook, Twitter or your other platforms.

That is when curated content becomes your new best friend. With content that was curated from somewhere else, you can still have great posts on social media.

It often happens that the kind of stuff you want to share with your audience was already created by someone else. Well, you can still share it by curating the content. There are many ways to make the most of content curation.

You should take a look at our articles, ‘Top 10 Content Curation Strategies To Make The Most Of In 2020’ and ‘Awesome Content Curation Tools To Enhance Your Marketing Strategies’. We discuss many useful points there.


This may be of the more uncommon social media posts ideas, but sharing infographics is actually very effective.

They are a great way to share step-by-step guides and other information with the use of visuals.

Infographics have a great way of making boring statistics look interesting and appealing. You can share infographics that you have created yourself or make use of curated content.

In this guide you can learn how to create an infographic in 30 minutes

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Chat With Industry Leaders

It is suggested that you, at some point, start a conversation with somebody in your industry who is admired.

This will get your name out there and show that you’re interested in everything related to your niche/industry.

You can use Facebook or Twitter to get things started – your audience will see what’s happening. Just make sure that the person knows their stuff and is an expert and not someone who just likes the industry.

Once you’ve had your conversation, you may just be left with many things to post and share with your audience.

Free Resources

Social media marketing is about more than just posting about a product or service. It is also a great place to share cool and free resources.

You can share a blog post or even offer downloadable content filled with resources related to your industry.

Customer Feedback

Social media is a super place for getting honest and in-the-moment feedback from your customers.

If you want to know if your audience is open to a new label feature, blog post about specific topics or event, ask them.

This way, you can give your audience what they want and save yourself time wasted on content no one wants.

(Video) How to be productive after school when tired ✨😴 study tips

You can also ask for feedback on your product or service as well as your social media presence. Are people happy with the engagement they get from you? Do they feel you answer their questions soon enough?

There is much to be gained by getting direct feedback from your followers.

Promote Events

You can also post on social media about upcoming events. If nobody knows that something’s happening, who’ll attend?

You can use Facebook and create an Event Page to make things a little more personable. Promote the event and create some ‘hype’ around it. You can promote it on Facebook, Twitter and wherever else you’re active.

Event promotion is also a great way to test out your marketing skills and brand reach. Keep an eye on how many people you can make aware of your event.

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Twitter Chats

A Twitter chat is a conversation that is held around a unique hashtag. This allows everyone who knows about it to follow the conversation. It is a great way to get a community to start talking.

You can host your own Twitter chat to reach your audience on a more interesting level. When you do, be sure to choose a time for the chat that will suit those you want to involve.

Be sure that your hashtag clearly represents your brand and have appropriate topics and questions ready.

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Q&A Sessions

Social media posting ideas can be focused on being as engaging as possible. That’s what you do with a Questions and Answers Session.

Although it’s possible to host such sessions on most platforms, you’ll be better off doing so on Twitter.

You can allow your audience to ask many of their burning questions and answer them as best you can. Twitter Q&A sessions are a really good way to interact with your customers.

User-Generated Content (UGC)

Any good product or service has people who love what they do. These people don’t mind being called fans.

Your fans and admirers are always happy to promote your brand and you should reward them for doing so.

You can use their content and share it on your social media accounts. This way, you can show your audience just how happy others are with you. It is a great way to organically show off your brand.

For an in-depth look into UGC, check out our article, ‘What Is User-Generated Content And Why Do Marketers Need It?’.

Have Fun With Emojis

Social media is well-known for the creative use of emojis. Whether you love them or hate them, they’re a great tool.

You can make your posts funnier, more relatable and give them more personality. It is easier to convey emotions when you make use of emojis.

Add these funny and cute faces to your posts and you’ll notice that they’re accepted more warmly. Click-through rates and engagement levels will increase a great deal.

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Give Away Free Stuff

There is no one out there who can say they don’t like freebies. You can offer your audience a great incentive by giving away free things.

For example, if you’re selling a new product, give those who pre-order the chance to customize their order.

Of course, the free stuff has to be related to your brand and service or product. And you have to keep your word, naturally.

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Reshare Popular Posts

This may feel to some like cheating, but you can totally share some of your older posts that did well.

You don’t always have to churn out new content. If something did well once, it could do so again. It might even do better the second time around!

If you want, you can put a fresh spin on the content. In most cases, though, that isn’t necessary. As long as the content has value, it can be shared more than once to reach new eyes and minds.

Make use of social media analytics to determine which of your posts did the best and share them again.


Now you have been given post ideas for Facebook, Twitter, Instagram and all your other platforms. Although we didn’t get platform-specific, these ideas will work on all of them.

You may have to tweak some of the ideas but you’re bound to feel more inspired and creative now. Use these 27 ideas as a foundation for your own new and unique posts. Then, learn from the posts that perform well and those that don’t. Keep what works for you and your audience and chuck the rest.


If you enjoyed this guide, check out our ‘Social Media Conferences That You Don’t Want To Miss’ article. Social media conferences are great opportunities for marketers to grow their skills and mingle with an industry leader or two.


What are good things to post on social media? ›

What Should You Post on Social Media? 70 Killer Content Ideas for 2022 [Infographic]
  • Remind People Who You Are, How You Got Started.
  • Go Behind The Scenes.
  • Share a Personal Story.
  • Tell People What You Sell.
  • Share a Joke (Graphics or Text)
14 Nov 2021

What is the 10 4 1 rule of posting content on social media? ›

The 10:4:1 rule is a simple way of setting a format for the style and types of content you will release. The basics behind the 10:4:1 rule is that for every fifteen posts on social media, ten will be of other industry expert's content, four will be your own content, and one will be a call to action.

What should I post in 2022? ›

Make sure to use some of them in 2022 to achieve great results.
  • Blog posts. Companies that have a blog receive 67% more leads per month compared to firms without a blog. ...
  • Industry news. ...
  • User-generated content. ...
  • Social causes. ...
  • Polls and questions. ...
  • Less salesy content. ...
  • Company videos. ...
  • Special offers.
29 Apr 2022

What are content ideas? ›

ContentIdeas lets you find fresh and relevant articles based on their popularity on popular social channels. These channels are perfect places to discover what the world is talking about right now.

What are social media trends 2022? ›

The biggest anticipated changes are the rise of TikTok and short-form video content. While Instagram and Twitter will continue to be important (especially to B2B businesses), 2022 might just be the year for smaller networks like Pinterest and Snapchat. Oh, and social commerce is a must for eCommerce businesses.

What should you not post? ›

Avoid these post types in your approach.
  • Overly promotional content. ...
  • Political or religious content. ...
  • Irrelevant viral posts. ...
  • Negative or derogatory content. ...
  • Posts with spelling or grammatical errors. ...
  • Brand-inconsistent content. ...
  • The same message across social networks. ...
  • Unaccredited content.
16 Jul 2019

What kind of posts do well on Instagram 2022? ›

20 top Instagram post ideas
  • Show off with product posts.
  • Convert customers with product tags.
  • Produce fun Instagram Reels.
  • Take followers behind the scenes.
  • Repost user-generated content.
  • Give your employees the spotlight.
  • Announce new products/business milestones.
  • Run an Instagram contest/giveaway.
8 Jun 2022

What is the 411 rule? ›

According to the "411 Rule" (commonly recommended by doulas and midwives), you should go to the hospital when your contractions are coming regularly 4 minutes apart, each one lasts at least 1 minute, and they have been following this pattern for at least 1 hour.

What is a 411 in social media? ›

This rule says that for every six posts you create on your social media channels, four posts should entertain or educate, one post should be a “soft sell” and one post should be a “hard sell.” Let's take a closer look at how you might use the 4-1-1 rule.

What are the three rules of posting on social media? ›

The recommended rules are as follows. One-third of your posts should be about promoting your books. One-third of your posts should be shared content and outside resources. One-third of your posts should be about personal brand and customer interaction.

How do I spice up a blog post? ›

You spice it up! Pick any boring topic; in fact, you can reuse some of your old blogs for this as well!
How to Optimize Your Blog: 5 Helpful Tips
  1. Visuals. Humans are visual-oriented creatures. ...
  2. Pull quotes and comment threads. ...
  3. Hook with the headline. ...
  4. Tell a story. ...
  5. Invite guest blogs.
1 Dec 2021

How can I spice up my business on Instagram? ›

8 Ways to Brainstorm New Instagram Ideas for Your Small Business
  1. Get inspired by your own top posts. ...
  2. Keep up with your competitor's content. ...
  3. Search trending hashtags in your niche. ...
  4. Check out what influencers are posting. ...
  5. Watch Instagram Reels. ...
  6. Ask a friend for a few ideas. ...
  7. Check out your tagged posts. ...
  8. Look up local hashtags.

What will be trending in 2022? ›

The Fall 2022 Trends Vogue Editors Are Shopping Now
  • Ultra-Baggy Denim. Balenciaga cotton baggy jeans. ...
  • Leather Jackets: The Epitome of Cool. ...
  • Punk Prep. ...
  • Saturated and Strokable Knits. ...
  • Bigger, Better Bomber Jackets. ...
  • The White-Tank-and-Blue-Jean Formula. ...
  • Floor-Skimming Hemlines. ...
  • Tailored Waistcoats.
19 Aug 2022

What you shouldn't post on social media? ›

You should therefore avoid sharing information that's used to verify your identity, such as your full date of birth. Never share photos of your driver's license, passport, or credit card, which contain personal information that you don't want to make public.

How can I improve my social media engagement 2022? ›

How to Effectively Increase Social Media Engagement in 2022
  1. Aim for an Organic Following.
  2. Find your Target Audience.
  3. Be on the Right Platforms.
  4. The Type of Content Matters.
  5. Involve Your Audience.
  6. Don't Just Sell Products; Sell Your Brand.
  7. Finding that X-Factor.
10 Feb 2022

What are the 6 type of social media? ›

What Are the 6 Types of Social Media? The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

What makes great content? ›

Great Content Is Useful: Content users want to know what's in it for them. Make sure you deliver. Useful content earns the right to market, is credible, is interesting and engaging, and provides a great user experience.

What kind of content do people want to see? ›

Blogs, ebooks, and video content are the three most popular forms of content according to HubSpot, but they don't need to be all you have. The more you diversify your media, the better prepared you'll be to allow your readers to share content across a variety of platforms.

What Facebook posts get the most attention? ›

15 Facebook post ideas to increase engagement
  • Ask questions. One great way to start conversations with your audience is by simply asking questions. ...
  • Behind-the-Scenes. ...
  • Trending topics. ...
  • Branded graphics. ...
  • Tell stories. ...
  • Product photos. ...
  • Infographics. ...
  • Show your personality.

What should be your first post on social media? ›

Introduce Yourself

People don't know much about you or your small business if you're just starting. Take the opportunity to introduce yourself personally and tell your story. Try to connect with your target on a personal level. You can share your personal story and your personal self.

How do you capture ideas? ›

How To Capture Your Best Ideas
  1. Designate A Place to Capture Your Best Ideas. ...
  2. Keep An Idea Alive Long Enough To Write It Down. ...
  3. Use an electronic capture device like “voice to text” on your phone. ...
  4. Unblock Yourself Creatively Through Movement. ...
  5. Work Through an Ideation Process to Generate and Capture Related Ideas.

How do you create a topic? ›

16 Ways to Generate Stellar Content Ideas
  1. Find trending topics on Reddit.
  2. Look for easy topics with SEO potential.
  3. Come up with a contrarian take on a popular opinion.
  4. Host a virtual lunch for your customers.
  5. Swipe popular headline frameworks.
  6. Ask the customer success and sales teams.
  7. Check the “People Also Ask” results.
7 Apr 2022

What are the current trending topics? ›

This is a list of the top 100 trending topics in the US right now.
Top Trending Topics In The US Right Now.
1Tiktok ads
2Oura ring
3Prime gaming
96 more rows
22 Aug 2022

Do and don'ts of social media? ›

Dos & Dont's Of Social Media
  • Don't Be Selfish. This is a common mistake I see far too often. ...
  • Do Add Value. ...
  • Don't Take Short Cuts. ...
  • Do Focus Where It Counts. ...
  • Don't Steal Images. ...
  • Do Be Authentic. ...
  • Don't Be A Ghost. ...
  • Do Test, Monitor and Report.
7 Jan 2014

Which photos you should not post on social media? ›

5 Social Media Photos to Avoid
  • The Party Photo. Sure, you're on fleek in that party pic, but posting a photo of yourself having a blast at a party is a definite job search no-no. ...
  • A Cluttered Photo. ...
  • Your Wedding Photo. ...
  • A Family Photo. ...
  • A Quote-Filled Photo.

Why some people post everything on social media? ›

To bring valuable and entertaining content to others

We want to inform, amuse, and help the people in our lives, and that's why 94% of people say they share on social media, according to The New York Times.

What are good captions? ›

IG Captions
  • Life is the biggest party you'll ever be at.
  • An apple a day will keep anyone away if you throw it hard enough.
  • Give second chances but not for the same mistake.
  • Never sacrifice three things: family, love, and or yourself.
  • I'm an original and that's perfection in itself.
  • You can't dull my sparkle ✨
1 Feb 2022

What are cool things to post on Instagram? ›

So, here are 21 creative Instagram ideas you can try, each with an inspiring example.
  • #1 A peek behind the scenes. ...
  • #2 Ask a question. ...
  • #3 Share an inspirational quote. ...
  • #4 Post a tutorial. ...
  • #5 Make people laugh. ...
  • #6 Conduct an AMA. ...
  • #7 Host a contest or giveaway. ...
  • #8 Enlist an influencer.
26 Feb 2021

How many social media templates should you have? ›

While you could use the same template, it's best to create 3-5 different templates to choose from. This allows you to use templates based on content and image needs while also ensuring your imagery isn't repetitive to followers.

How do you break your water? ›

There are no proven safe ways for a woman to break her water at home. It can be dangerous if the water breaks before natural labor begins or before the baby is fully developed. During the natural process of labor, the water breaks when the baby's head puts pressure on the amniotic sac, causing it to rupture.

What are the 5 signs that you are in labor? ›

Know the signs
  • contractions or tightenings.
  • a "show", when the plug of mucus from your cervix (entrance to your womb, or uterus) comes away.
  • backache.
  • an urge to go to the toilet, which is caused by your baby's head pressing on your bowel.
  • your waters breaking.

How many social media platforms should I use? ›

You know your target market best, so think about where they are most likely to spend their time. Only pick two or three social media platforms and do them really well. There's no use in spreading yourself thin across multiple platforms and failing to reach your audience on each one.

How do you create a social media channel? ›

10 Tips for Building a Social Media Presence
  1. Use Consistent Photos, Headshots, and Logos. ...
  2. Let the World Know You're on Social Media. ...
  3. Create and Share Industry-Adjacent Content. ...
  4. Create a Schedule and Post Content Regularly. ...
  5. Make the Most of Visual Content. ...
  6. Cross Promote Content Across All Channels. ...
  7. Don't Be Afraid to Advertise.

What does the 4 1 rule state on LinkedIn? ›

And what they're saying is: for every self-serving post, you should also share someone else's post, and then you should share four new content posts in that timeframe as well. So, that's why it's called the 4-1-1 rule. Four new content, one repost, one self-serving post.

What is the 5 3 2 social media Rule? ›

So for example, if you publish 10 posts per week then: 5: Should be content from others that is relevant to your audience. 3: Should be content from you that is relevant to your audience, but not sales focused. 2: Should be personal, fun content that helps humanise your brand.

What are five social media etiquettes? ›

Social media etiquette
  • Don't be overly promotional. Try not to message all your customers asking them to buy your products and avoid sharing constant advertisements on your page. ...
  • Avoid over-automation. ...
  • Handle your hashtags carefully. ...
  • Don't bad-mouth your competition. ...
  • Be authentic and genuine.

What is the social media 80/20 rule? ›

The 80/20 rule indicates that 80% of social media posts should be useful to your audience — meaning, it educates, entertains, or offers a solution to their problems — and only 20% should explicitly promote your business.

What should you not post on social media? ›

9 Types of Content to Stop Posting on Social Media
  • Overly promotional content. ...
  • Political or religious content. ...
  • Irrelevant viral posts. ...
  • Negative or derogatory content. ...
  • Posts with spelling or grammatical errors. ...
  • Brand-inconsistent content. ...
  • The same message across social networks. ...
  • Unaccredited content.
16 Jul 2019

What should I post on social media for school? ›

Here are their top five tips and examples for great school social media posts:
  • Notify families about upcoming school programs. Chad R. ...
  • Share special moments. ...
  • Inform families about upcoming community events. ...
  • A picture is worth a thousand words. ...
  • Post frequently and include links.
16 Dec 2019

What should I post on Instagram? ›

What should I post on Instagram to get followers?
  • Product photos.
  • Behind-the-scenes photos.
  • Instagram Reels.
  • User-generated content.
  • Instagram contests.
  • Video tutorials.
  • Influencer content.
  • Product announcements.
8 Jun 2022

What's the most popular social media 2022? ›

The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.93 billion active users in 2022. That means that nearly two out of every three of the 4.59 billion social media users across the world are active users of Facebook.

What are 3 things to be careful of when you are on social media? ›

15 Social Networking Safety Tips To Remember
  • Be Cautious of Sharing Too Much. ...
  • Adjust Privacy Settings. ...
  • Limit Details About Work History. ...
  • Verify Who You're Connecting With. ...
  • Keep Control of Comments – Be Aware of Impersonators. ...
  • Don't Share Personal Details. ...
  • Check Out Your Own Account.

Do and don'ts of social media? ›

Dos & Dont's Of Social Media
  • Don't Be Selfish. This is a common mistake I see far too often. ...
  • Do Add Value. ...
  • Don't Take Short Cuts. ...
  • Do Focus Where It Counts. ...
  • Don't Steal Images. ...
  • Do Be Authentic. ...
  • Don't Be A Ghost. ...
  • Do Test, Monitor and Report.
7 Jan 2014

Which photos should you not post on social media? ›

These posting pitfalls could endanger your job, your relationships, and your identity.
  • Boarding pass. ...
  • Money. ...
  • Winning lotto ticket. ...
  • Confidential work emails. ...
  • Birth certificate. ...
  • Work that isn't copyrighted. ...
  • Children (who aren't yours) ...
  • Memories from a drunken night.
1 May 2018

Why is social media good for school? ›

Social media promotes self-directed learning, which prepares students to search for answers and make decisions independently. When reinforced in a classroom setting, these social media skills can be guided and refined to produce better learning outcomes and critical awareness.

How is social media useful for students? ›

Social media plays an important role in every student's life. It is often easier and more convenient to access information, provide information and communicate via social media. Tutors and students can be connected to each other and can make good use of these platforms for the benefit of their learning and teaching.

What are good captions? ›

IG Captions
  • Life is the biggest party you'll ever be at.
  • An apple a day will keep anyone away if you throw it hard enough.
  • Give second chances but not for the same mistake.
  • Never sacrifice three things: family, love, and or yourself.
  • I'm an original and that's perfection in itself.
  • You can't dull my sparkle ✨
1 Feb 2022

What are 6 types of social media? ›

What Are the 6 Types of Social Media? The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

What is the fastest growing social media platform? ›

This begs the question: What are the fastest-growing social media platforms? The latest data shows that the fastest-growing social network is TikTok.


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