What To Post on Instagram: 20 Great Content Ideas (2022) (2023)

Table of Contents
20 top Instagram post ideas 1. Show off with product posts Free Guide: DIY Product Photography Get our DIY Guide to Beautiful Product Photography delivered right to your inbox. Thanks for subscribing. You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free 3-day trial of Shopify. 2. Convert customers with product tags 3. Produce fun Instagram Reels 4. Take followers behind the scenes 5. Repost user-generated content 6. Give your employees the spotlight 7. Announce new products/business milestones Free Reading List: Copywriting Tactics for Entrepreneurs Get our Copywriting Tactics reading list delivered right to your inbox. Thanks for subscribing. You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free 3-day trial of Shopify. 8. Run an Instagram contest/giveaway 9. Seize the moment with seasonal posts 10. Encourage followers to tag a friend 11. Inspire followers with a quote 12. Share your community involvement 13. Cover an event 14. Partner with influencers for content 15. Cross-promote with other brands 16. Ask questions and provide answers 17. Solicit comments/content with a prompt 18. Provide video tutorials 19. Get them swiping with carousel posts 20. Go live! Don't be afraid to mix up your Instagram post ideas How to create an Instagram content calendar Creating the best Instagram posts for your business Ready to create your first business? Start your free trial of Shopify—no credit card required. What to post on Instagram FAQ What is the best time to post on Instagram? What should I not do on my Instagram for business posts? What should I post on Instagram story? What should I post on Instagram to get followers? FAQs Videos

There’s no question that many small business owners should build a presence with Instagram marketing. The good news, though, is that there are plenty of different ways to keep your Instagram feed fresh and your followers engaged. Check our guide on how to get followers on instagram and grow your audience to get started.

In this post, we’ll look at what to post on Instagram, with ideas and examples you can adapt for your own brand. We’ll also look at how to create a posting schedule to bring your Instagram marketing strategy to life, and even some ideas onhow to make money on Instagramby promoting your products. You can also check our guide on how to get verified on Instagram to get the highly coveted andimmensely valuable verified badge.

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20 top Instagram post ideas

  1. Show off with product posts
  2. Convert customers with product tags
  3. Produce fun Instagram Reels
  4. Take followers behind the scenes
  5. Repost user-generated content
  6. Give your employees the spotlight
  7. Announce new products/business milestones
  8. Run an Instagram contest/giveaway
  9. Seize the moment with seasonal posts
  10. Encourage followers to tag a friend
  11. Inspire followers with a quote
  12. Share your community involvement
  13. Cover an event
  14. Partner with influencers for content
  15. Cross-promote with other brands
  16. Ask questions and provide answers
  17. Solicit comments/content with a prompt
  18. Provide video tutorials
  19. Get them swiping with carousel posts
  20. Go Live!

1. Show off with product posts

High-quality pictures andvideosof your products will likely be one of the easiest (and most expected) places to start on Instagram. Sharing content featuring your products in all their glory will, of course, help you drive sales and promote your business on Instagram.

When photographing products for your feed, you want to avoid making them look like ads. Ideally you’re showcasing your products in an aspirational yet relatable setting that your audience can picture themselves in.

You’ll also want to include rich, interesting captions, not just a product name and a few trendingInstagram hashtags.

Instead, you can consider treating a post like an opportunity to pitch a product, discussing features and benefits or highlighting what makes it special.

Clocks And Coloursdoes this well in its image below.

What To Post on Instagram: 20 Great Content Ideas (2022) (1)

Strive to create product posts that focus more onconveying a feeling—a mood, aesthetic, association, or sentiment that you want people to think of when they see your brand name.

What To Post on Instagram: 20 Great Content Ideas (2022) (2)

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2. Convert customers with product tags

Instagram tagsandstickersfor products are unique formats for posts andInstagram Stories, respectively, that enable direct purchases through Instagram.

Users can click on product tags, for example, to get more information about a product, like its name or price. If they click again, they’ll be taken to a screen where they can make a purchase.

What To Post on Instagram: 20 Great Content Ideas (2022) (4)

(Video) Instagram Post Ideas | Try This Profitable Posting Strategy for 2022

Product tags make it easier and more convenient for users to purchase immediately on mobile, increasing the likelihood they’ll follow through. You might consider using product tags when you’re running a sale or offering a discount.

Instagram recently released product stickers for Instagram Stories that let users click to view product information and then decide whether to buy.

What To Post on Instagram: 20 Great Content Ideas (2022) (5)

3. Produce fun Instagram Reels

Many brands don’t use enough video on their social media marketing channels in general, but they’re especially lacking in video on Instagram.

Video is important in today’s current social setting, and using more of it in your feed will help you stand out. What types of videos you create is up to you. You can share product videos, brand storytelling videos, vlogs, or Q&As.

What To Post on Instagram: 20 Great Content Ideas (2022) (6)

Video is even more important after the release ofInstagram Reels—an extension of Instagram that allows users to create short videos up to 15 seconds long. You can add audio, effects, and other attention-grabbing elements, then share them on your feed or through the Explore tab. As a bonus, the Instagram algorithm tends to prioritize newer features and Instagram content formats, which could give your post an added boost.

4. Take followers behind the scenes

Followers love behind-the-scenes content. It creates transparency that allows them to feel like they’re getting to know the “real” you behind the brand. This builds trust, and it’s a refreshing change of pace after a stream of product images.

Another nice bonus? Behind-the-scenes content doesn’t need to be nearly as polished as some of your other images. Because of this, many brands prefer to keep their behind-the-scenes content exclusively for their Stories.

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Check out more ideas forwhat to post on your Instagram Storyto make your behind-the-scenes content stand out.

5. Repost user-generated content

User-generated content is some of the most persuasive content you can use, and your followers love to see it on your Instagram. It shows that you’re engaged with your community, which can earn you good willandmore UGC at the same time.

UGC is something you’ll want to post on an Instagram Story to promote your brand in a subtle but highly effective way. Whether it‘s a meme, a testimonial, or simply a photo that includes your product, if you want to post it on your feed, make sure it’s exceptionally executed and matches your brand.

Anatomiedoes this well on its profile, featuring plenty of posts like the one below, showing its clothing worn in beautiful, exciting places around the world.

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Encourage UGC by letting users know what you want to see and giving them a hashtag they can attach to their image. Search for this hashtag and ask for permission to share relevant posts on your profile.

6. Give your employees the spotlight

Content that focuses on (or, even better, is created by) employees is a great option for Instagram. Selfies and other “sneak peek” Instagram photos are another way to show people the human side of your brand, making it easier for them to form an emotional connection to you and trust you more.

Need some inspiration?Tributoshare pictures of its main crafters behind the scenes, working on their latest project.

What To Post on Instagram: 20 Great Content Ideas (2022) (9)

This not only makes the brand relatable but emphasizes the hand-crafted aspect of its products, reminding potential customers that its furniture wasn’t just churned out by a machine.

7. Announce new products/business milestones

Here’s a concept that’s simple but effective: announce new products or new business updates on Instagram with an interesting visual.

This gives you more content to share on the platform and also encourages users to follow you, because everyone wants to feel like they’re in the know about a brand they love.

Pop Chart Labregularly launches new prints, and Instagram is another channel for it to keep its audience informed.

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Alternatively, you can share business/personal milestones, such as making your 1,000th order or becoming a new parent.

What To Post on Instagram: 20 Great Content Ideas (2022) (11)

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(Video) 20 Easy Instagram Content Ideas for Businesses

8. Run an Instagram contest/giveaway

Want to get a lot of engagement quickly and generate excitement around your brand?Contests and giveawaysare the way to go.

Contests will get people talking about your brand, and they can often yield strong social proof or user-generated content, if not both at once.

For best results, offer a prize that’s most relevant to your target audience, even if the general population wouldn’t be that interested. After all, anyone would comment for a free iPhone, but it’s more important to get engagement and entries from users who could actually become customers.

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The example above fromLEIFdoes it right by offering a great prize (partnering with similar businesses), making it easy to enter through itsInstagram biolink and quickly flagging the contest with GIVEAWAY at the beginning of the post.

Learn how to run your own contest inHow To Run An Instagram Giveaway: Ideas + Tips

9. Seize the moment with seasonal posts

Customers love to get into the holiday spirit. It doesn’t matter whether that holiday is a major one, like Thanksgiving, or an unofficial one, like National Dog Day.

Take advantage of this by creating seasonal posts that are timely and immediately relevant. Posts about summer vacations, winter weather, and even a specific meteor shower can work in addition to the obvious holidays, too.

Prada’spost below demonstrates how well this can work. It uses the opportunity to promote its new Prada Holiday pop-up store.

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There’s one thing to always be mindful of with seasonal posts: Instagram hashtags. One of the biggest advantages of seasonal posts is that the hashtags are directly relevantright now, meaning more users are likely to seek them out. Fill your post’s description with plenty of timely, holiday, and seasonal hashtags for best results.

Not sure how to implement this? National Ice Cream Day posts could benefit from hashtags like #nationalicecreamday, #iscreamyouscreamweallscreamforicecream, and #sweetstobeattheheat.

Thanksgiving posts could incorporate #thanksgiving, #turkeyday, #fall #autumnweather #harvestseason, #holidayseason, #almostblackfriday, and more.

10. Encourage followers to tag a friend

The tag-a-friend approach is sometimes used in tandem with contest posts, but they can exist on their own, too.

These posts will encourage followers to tag a friend in the comments who they think would genuinely like the product or who might relate to the subject of your post. An incentive may be offered (as in the case of a contest, shown in the example fromMahabisbelow), but it’s not a necessity.

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This strategy will earn you a lot of social proof, and it can introduce new users to your brand. That said, you want touse this sparinglyor you’ll risk looking like you’re just spamming Instagram for followers. Try to think of creative ways to encourage users to tag their friends.

11. Inspire followers with a quote

Inspirational quotes are kind of like the feel-good cheesy movies we all love. There’s so much negativity online, after all, sometimes we just need to see something positive and motivational.

This also creates positive associations between your followers and your brand, which is always a plus.

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There are a few things to keep in mind when it comes to inspirational quotes. You need to make the image visually appealing, like in the example above from gypsy05.

Do this using dynamic colors and layouts. You can use tools likeCanvato help you create these images quickly. And don’t forget to credit the quote to the person who originally said it.

12. Share your community involvement

One of the quickest ways to establish trust and loyalty in your audience is to post content showing involvement with your community.

A lot of Shopify businesses are online-only (though there are plenty that are not). Community, therefore, can have a loose definition in this case. However, if you happen to have a home base and/or a storefront in a certain location, you can focus on your local community with Instagram content ideas that highlight your city or partner with related businesses in your area.

Some brands, like Kutoa Bars, actually makes community a central part of its mission statement on Instagram. Kutoa Bars actively works to reduce world hunger, and its posts get a ton of engagement.

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This isn’t surprising, because it makes followers feel good about supporting the brand, and it reminds them that by buying a delicious snack for themselves they can do good elsewhere.

13. Cover an event

Instagram is a great place to showcase your involvement in any sort of event. You can post content from before, during, and after the event to create more hype. This can be an event that your business is hosting or one that you’ve been invited to attend.

Xterra boards, for example, posted the following image about its involvement in races it participated in at Mission Beach. This was a great way to show that it’s prominent in and involved with the community, making it more relatable to its target audience and earning it credibility all at once.

(Video) The SECRET to Creating Content That Gets You More Followers, Engagement and Views on Instagram

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14. Partner with influencers for content

If you want to help your brand garner some extra credibility and attention quickly,influencer marketingis a good way to go.

Chaosis a luxury lifestyle brand, and it uses social media influencers to add some credibility to its name. The post below features and tags an influencer with more than 40,000 followers.

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Big name influencers with hundreds of thousands of followers aren’t necessary. In fact, it will actually be better in most cases for Shopify merchants to reach out to smallermicro-influencersandnano-influencers.

These influencers may only have tens of thousands of followers, but they’ll be trusted by their audience. They’re also likely to be more open to working with small businesses, and more affordable if they agree.

15. Cross-promote with other brands

Cross-promotions with other merchants can be intentional or they can be quick shoutouts. Whether you’re establishing a partnership or just mentioning them in a post, it can build valuable relationships and show customers that you’re invested in the community.

Community can be an industry, a local area, or something else entirely. If you sell yoga clothes, you can team up with a merchant who sells your favorite mats.

Or, if you have a local presence, likeGREATS, you can give a quick shoutout to a nearby bakery that’s running a special. Evenecommerce customers who live far away will appreciate the gesture, especially since it gives you a feeling of togetherness from supporting small businesses.

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16. Ask questions and provide answers

If you’re looking for another way to offer value to your followers, you can’t go wrong with a Q&A. Answering customer questions on Instagram will encourage more people to follow you (especially if there’s a chance for you to answer their own questions).

You can have Q&As written out in a text-based image, with one question and answer to a post. Remember that the limit forInstagram captionsis 2,200 characters, so you can actually squeeze quite a bit of writing into your post, if you want to.

Instagram even released aQuestions Stickeryou can use to solicit answers from your audience and share your response as a photo or video.

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Video can be an especially efficient way to answer questions. You can share it after it’s recorded or film it live. Choosing Instagram Live can even let followers ask you questions in real time, which can drive up responses significantly.

17. Solicit comments/content with a prompt

In this post we’ve discussed how effective user-generated content can be. Now we’ll take a look at how exactly you can encourage it.

One of the best ways to get more UGC on a certain platform is to create a post designed to motivate users to contribute and share. This may involve leading by example and sharing a story before asking users to share their own. In other cases, it may be as simple as posing a question and asking other users to comment.

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Either way, let users know to upload their photo and tag it with a branded hashtag. This way, you’ll be able to find the content more easily and re-share it. Let users know they have a chance to be featured on your feed, too. While no one would say no to a prize, for plenty of users, the share alone is a great incentive.

DripDropuses this strategy on Instagram, encouraging users to share recipes containing its products and upload the pictures to Instagram.

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18. Provide video tutorials

Video tutorials have the distinct advantage of being immediately valuable and actionable to your target audience.

Even a 30-second video showing them how to use, care for, or set up your product will go a long way. Your customers will be happy to see this content, and if you can show how easy your products are to use or how valuable they are, you might be able to make some sales too.

Cheap Cookie Cuttersunderstands this concept, using video tutorials (some of which come from users) that promote its products. These videos are short but show how you can take its cookie cutters and create decorated, iced masterpieces.

19. Get them swiping with carousel posts

Carousel posts allow users (and brands!) to upload multiple images or videos into a single post. Users can scroll through to see separate media on each slide.

As you can imagine, there’s a lot you can do with this post format. Options include:

  • Showing multiple ways to use a single product
  • Showing multiple related products, each with its own product tags
  • Showing a series of pictures taken during an event
  • Showing a step-by-step product tutorial

In the example below,Sage Brush Coffeehas three different slides that showcase different gift packs for Mother’s Day. These products are all related, but because they’re different, there’s an increased likelihood more people will find something to buy when they view it.

20. Go live!

Live video is another type of post that can help you increase Instagram engagement with your followers.It feels authentic, and users can interact with you in real time (followers will get notified when you go live).

You can answer questions, show behind-the-scenes content, or feature new products. You can also post the live video to your Stories after, giving you additional content with plenty of social proof.

(Video) 20 creative ways to find content ideas for posts on Instagram ( or any other social media)

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Announce to your community when your live stream is going to happen. You’ll want to add a countdown timer on a Story post so people don’t miss it. A live video is also dependent on people having push notifications enabled for live, and most don’t.

For best results with your live video, you should:

  • Announce it in advance so followers know to tune in
  • Have a plan and practice before you go on
  • Give your audience at least 30 seconds to join by incorporating a preamble before you start
  • Try to be in an area with good lighting and little to no background noise

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Don't be afraid to mix up your Instagram post ideas

Instagram offers a lot of potential as a platform for creating and nurturing relationships with your target audience, as well as features to convert them into customers.

Because of this, it’s important to have a mix of engaging content that will appeal to Instagram users at different stages of their customer journey. For example:

  • Inspirational quotes can get new users to comment on your posts and follow your account.
  • Product tags and stickers can convert followers who are ready to buy now.
  • Behind-the-scenes videos can encourage repeat purchases and support from loyal customers.

So keep in mind how each Instagram post idea can contribute to your social media goals (engagement, sales, etc.).

How to create an Instagram content calendar

We just threw a lot of post types at you, which can feel overwhelming.

But in diversifying your Instagram posts, you can maintain a well-rounded profile, which users will respond to more enthusiastically.

Keeping track of all of this, however, can be difficult. That’s why we recommend creating a social media content calendar, preferably using social media scheduling software that lets you:

  • Post to Instagram from your computer (which makes it easier to create, edit, and manage your media)
  • Schedule posts in advance (ideally at a time of day when your audience is using the app)
  • Upload and organize your media to maintain a backlog of content

Lateris a free (for up to 30 posts a month) all-in-one scheduling tool you can use to get started. It even has a drag-and-drop feature that lets you easily move content around.

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This lets you map out in advance what will be posted when so you can not only plan your content accordingly, but make sure your different post types are all mixed up for best results.

Alternatively, you can useHootsuiteto schedule Instagram content if you’re building a presence on several social media platforms at once.

Creating the best Instagram posts for your business

If you’re feeling stumped, take a look at the creative Instagram posts on our list and ask yourself which types of content you’re not using yet and why. After all, the best Instagram profiles are those that manage to mix it up. This keeps your profile from feeling too one note or overly promotional.

Ultimately, you’re postingthings toget more Instagram followersand build brand recognition, but it's important not to get lost posting anything for exposure. Your goal should be to have your brand be consistent on the platform but your content and individual posts diversified to keep your followers interested. A balanced content calendar and plenty of different ideas is a good place to start.

Illustration by Eugenia Mello

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What to post on Instagram FAQ

What is the best time to post on Instagram?

According to over 12 million posts analyzed byLater, the best time to post on Instagram is between 9 am and 11 am ET. However, every Instagram account has a unique audience across different time zones, so you’ll want to find the best time to post for your own Instagram audience.

What should I not do on my Instagram for business posts?

  1. Don’t overuse or misuse hashtags
  2. Don’t post images from Google searches
  3. Don’t post boring or repetitive content
  4. Don’t post multiple images back -to back
  5. Don’t post irreversible content for engagement bait
  6. Don’t steal other Instagram users’ content
  7. Don’t post without a caption

What should I post on Instagram story?

Instagram Stories are a versatile place for a variety of content. They can be used to share:

  • Promotions:product, event or otherwise
  • Engagement content:asking your community what they think via polls, Q&As, and question boxes
  • Behind-the-scenes content:bring your audience along your journey showing them the good, the bad, and the everything in between. It’s OK to be unpolished here.

What should I post on Instagram to get followers?

  1. Product photos
  2. Behind-the-scenes photos
  3. Instagram Reels
  4. User-generated content
  5. Instagram contests
  6. Video tutorials
  7. Influencer content
  8. Product announcements
  9. Motivational quotes
(Video) 25 #Instagram content Ideas WITH EXAMPLES| for SKINCARE BUSINESS|BODY BUTTER BUSINESS|

FAQs

What content works best on Instagram 2022? ›

Top Content on Instagram in 2022: six main trends
  • Videos. Stories. Effects. Live streams with guests.
  • Real Life.
  • Posts with text on carousel.
  • Instagram page design.
  • Cooperation with micro influencers.
  • Social media as a shopping platform.
9 Jun 2022

What makes a good Instagram post 2022? ›

Bring up topics your audience cares about or are currently talking about. Highlight ideas, solutions, or thought leadership points your audience has shown previous interest in. Ask your audience what they're currently thinking about or going through.

Why am I getting no likes on Instagram? ›

There are several reasons why you aren't getting as many likes on Instagram as you used to. It could be something out of your control, such as bots being banned. It could be something you have influence over, too, however, like using the wrong hashtags or posting at an inconstant rate.

What trend is going on Instagram? ›

Instagram Stories

Yes, you read that right: we are listing Stories as an Instagram trend for 2021. Even though they've been around for several years now, their popularity and usefulness for brands continues to grow.

What should I post in 2022? ›

55 Effective Social Media Post Ideas To Fill Your 2022 Content...
  • Share Your Company's Blog Posts.
  • Post About Your Company's Culture.
  • Highlight Industry News.
  • Share Curated Content.
  • Ask A Question.
  • Showcase Product/Company Videos.
  • Share Customer Reviews and Testimonials.
  • Share Quick Tips and Advice.

How do I grow my Instagram successfully? ›

17 ways to get more Instagram followers
  1. Incorporate Reels into your content mix.
  2. Cross promote content.
  3. Curate your profile grid.
  4. Work with brand ambassadors.
  5. Get follows from your loyalty program.
  6. Market through your personal Instagram account.
  7. Get on feature accounts.
  8. Use the right hashtags.
22 Feb 2022

Do hashtags work on Instagram 2022? ›

Yes! There's never been a better time to put some relevant hashtags in your social media posts. Whether it's LinkedIn, Facebook, Twitter, or Instagram, hashtags play an important role in connecting potential customers with your business.

What kind of contents go viral on Instagram? ›

Viral content is unique content. Take a look at some of the examples below, and you'll quickly realize that content with a high virality coefficient is in some way unique. The content is almost always visually stunning, controversial, emotionally engaging or newsworthy.

What should I post for content? ›

29 Creative Social Media Content Ideas You Should Try
  • Create a daily, weekly or monthly series.
  • Run a contest or giveaway.
  • Host an AMA.
  • Run a social media takeover.
  • Share some relevant content.
  • Repurpose your own content.
  • Host a challenge.
  • Create a how-to or tutorial.

How do I decide what content to post? ›

How to Decide What to Create Content About for Your Brand
  1. Step 1: Think About Your Industry Expertise. Ask yourself these questions: ...
  2. Step 2: Think About Your Goals For Your Audience. ...
  3. Step 3: Think About How You Are Unique. ...
  4. Step 4: Research What Already Exists. ...
  5. Step 5: Think About What Will Be Helpful And Interesting.

Should you like your own Instagram posts? ›

It is never acceptable to like your own 'gram. The simple act of posting the picture to Instagram indicates that you do, in fact, like it. Adding a like is obvious and sad.

What is the best time to post on Instagram? ›

The Best Times To Post On Instagram
  • Monday: 6 a.m., 11 a.m., 1 p.m.
  • Tuesday: 8-10 a.m., 2 p.m.
  • Wednesday: 9-11 a.m.
  • Thursday: 11 a.m.-2 p.m., 7 p.m.
  • Friday: 10 a.m.-12 p.m., 2-4p. m.
  • Saturday: 8-11 a.m.
  • Sunday: 6-8 p.m.
31 Aug 2022

How do you get seen on Instagram? ›

If you're looking to promote yourself on Instagram and achieve a large and loyal following, these tips should be useful.
  1. Choose Appealing Aesthetics. ...
  2. Find Your Niche. ...
  3. Use Engaging Captions. ...
  4. Be Smart With Your Hashtags. ...
  5. Post at the Right Time. ...
  6. Be Interactive. ...
  7. Use Instagram Stories. ...
  8. Look at Your Competition.
3 Jan 2019

What are social media trends 2022? ›

The biggest anticipated changes are the rise of TikTok and short-form video content. While Instagram and Twitter will continue to be important (especially to B2B businesses), 2022 might just be the year for smaller networks like Pinterest and Snapchat. Oh, and social commerce is a must for eCommerce businesses.

What type of content is best for social media? ›

12 Types of social media content to produce
  1. Written posts, blogs, articles, guides, and more. ...
  2. Electronic books (eBooks) ...
  3. Links to external content. ...
  4. Images. ...
  5. Videos. ...
  6. Video Stories. ...
  7. Live Videos. ...
  8. Infographics.

How do I grow my Instagram overnight? ›

Here is How to Grow 100+ Instagram Followers Overnight
  1. Make sure that your account has been switched to a business account. ...
  2. Change your bio information to help you become more discoverable. ...
  3. Follow the hashtags you use when posting. ...
  4. Seek like minded pages that you can connect with.
4 Mar 2022

How many Instagram followers do you need to get paid? ›

Post a picture with the specified hashtags on Instagram and get paid. You need at least 700 engaged followers to be eligible.

How do I grow my Instagram from 0 to 1000? ›

Along with the three items listed above, you'll also want to include hashtags.
  1. Optimize posts with relevant hashtags. ...
  2. Lean into trending content formats. ...
  3. Post content your followers want to see. ...
  4. Promote your Instagram. ...
  5. Engage with users through follows, likes, and comments.
2 Aug 2022

Do hashtags work on Instagram? ›

You can add hashtags in the caption or comments of your post. If you have a public account and add hashtags to a post, the post will be visible on the corresponding hashtag page.

What hashtags get the most Likes 2022? ›

Top Instagram hashtags
  • #love.
  • #fashion.
  • #photooftheday.
  • #beautiful.
  • #photography.
  • #picoftheday.
  • #happy.
  • #follow.
7 Nov 2022

How many times should I post on Instagram? ›

Is How Often You Post on Instagram Important? Yes. In terms of how often should you post on Instagram, frequency is everything. By posting at least once a day, you're showing your followers that you're dedicated to your account, and also have a lot of interesting things to show them.

What types of content go viral? ›

Viral content is online content that achieves a high level of awareness due to shares and exposure on social media networks, news websites, aggregators, email newsletters and search engines.

What post can go viral? ›

Viral posts are not just limited to clever memes or a quick challenge video. They can be infographics and stories too. Basically, anything that gets down well with your audience that they pour in likes, shares, comments, and view it innumerable times within a short span of time.

What is the most popular content? ›

According to Hubspot, videos are actually the most popular content type in 2021, overtaking blogs and infographics. With videos, you can achieve maximum engagement and shareability that will help you gain new audiences.

What content can I create? ›

All it takes is your love for words and the knowledge to form those words compellingly. There's a lot of content you can create using only text, and the audience is vast also.
...
Textual content
  • Blog posts. ...
  • Articles. ...
  • How to. ...
  • Guides. ...
  • Lists. ...
  • Q & A. ...
  • Case studies. ...
  • Testimonials.
4 Aug 2022

What are the 7 different kinds of social media content? ›

The 7 different kinds of social media content are:
  • Educational.
  • Inspirational.
  • Interactive.
  • Connecting.
  • Promotional.
  • Newsworthy.
  • Entertaining.
3 Nov 2022

What is creative content? ›

Definition: Creative content

This includes a variety of content formats such as blogs, e-books, photos, and brochures, but it also comprises rich media assets such as promotional videos, digital ads and photography.

How much should you post on Instagram 2022? ›

It is generally recommended to post to your Instagram feed 2-3 times per week, and no more than 1x per day. Stories can be posted more frequently.

How can I post on Instagram without losing quality 2022? ›

You can follow these steps to change the upload quality. Settings > Account > Data Usage > High-Quality Uploads. You must follow the correct photo ratio and upload posts with at least 1080px. Avoid using Instagram filters to keep the quality of your images.

How can I get more likes in Instagram? ›

How to get more likes on Instagram: 16 smart ways to get free Instagram likes
  1. Use the right hashtags. ...
  2. Tag relevant users. ...
  3. Write compelling captions. ...
  4. Tag your location. ...
  5. Run a like-to-win contest. ...
  6. Post good photos. ...
  7. Post user-generated content. ...
  8. Post behind-the-scenes content.

Is Instagram still popular 2022? ›

There are 1.3 billion Instagram users worldwide in 2022. The average post on Instagram contains 10.7 hashtags. 70.8 percent of the billion monthly active users on the Instagram app are under the age of 35. Instagram users spend an average of 53 minutes per day.

Does Instagram have a 20% rule? ›

Instagram and Facebook adhere to the 20% text rule. That means that Facebook or Instagram will reject your ad - or significantly reduce the reach - if you have text on more than 20% of your image. On Instagram, the 20% rule is even stricter. It's important to remember that ads should not look like actual ads.

What is the best time to post reels on Instagram? ›

Best time to post Reels on Instagram

Over that time, we've learned that the best time to post Reels is 9 AM and 12 PM, Monday to Thursday.

Why does Instagram ruin photo quality? ›

There are two reasons that your photos look blurry on Instagram: If your aspect ratio isn't correct, then Instagram will crop it and compress your image. If your file size is over 1MB, then again, Instagram will compress it.

Why does Instagram ruin post quality? ›

Instagram's default format for images is JPEG (. jpg), meaning that any image that is uploaded in PNG (. png), BITMAP (. bmp), or anything other than JPEG, will be converted to JPEG and as such loses some of the quality during the conversion.

Videos

1. Finding Content Ideas For Instagram | Small Business Edition (2022)
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2. INSTAGRAM CONTENT IDEAS: The 3 types of Instagram post to share in 2022 to grow followers
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3. Chiropractic Instagram Content Ideas 2022 Guide - 5 Post Strategies
(Dr. Nick Silveri - LVRG Media)
4. Content ideas for your SMALL BUSINESS 2022/ content ideas for instagram business + FREE TEMPLATE
(Itunu Ayinla)
5. How to come up with content ideas that will help you sell your products or services.
(Tanya Aliza)
6. Viral content ideas for Instagram 2022
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